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Design-A-Tee

Spring 2009

Disney Design-A-Tee Presented by Hanes Store opened at Downtown Disney allowing Guests to Design, Personalize and Immediately Purchase their Special Vacation T-Shirts.

The first-of-its-kind, interactive T-shirt design and printing store enables Disney guests to enhance their magical Disney experience with a personalized custom-designed Hanes T-shirt, printed while they wait, that is as easy to buy as souvenir apparel off the rack. And much more fun!

Guests at Disney Design-a-Tee presented by Hanes, which is located in Downtown Disney, use touch-screen kiosks for an interactive experience to design their custom shirts, selecting long-sleeve or short-sleeve T-shirts, choosing from multiple colors, picking artwork from more than 100 selections featuring Disney animation and movie characters, and crafting their own text message using a wide selection of type fonts and colors.

The design possibilities are infinite, and the shirts are printed on site while guests wait using premium environmentally friendly water-based ink. Art selections include multiple designs featuring not only famous characters such as Mickey and Minnie Mouse, Snow White and others from classic Disney films, but also characters such as Crush from Finding Nemo, Princess Belle from Beauty and the Beast, and Tow Mater from Cars.

Disney Design-a-Tee uses a unique application of state-of-the-art technology and printing equipment in a process designed by Hanes brands’ research and development team. This is the first application of printing technology that allows consumers to walk up, design and print a custom message on a T-shirt of any color with screen-print quality.

Disney Design-a-Tee is open every day from 9:30 a.m. to 11 p.m. and is located at 1790 East Buena Vista Drive. Downtown Disney is open to the general public and resort guests and is accessible by car and by the Walt Disney World Resort guest shuttle system.

T-shirts are available in a wide variety of colors and styles, including long and short sleeve versions, and come in infant, toddler, youth and adult sizes. Prices range from $18 to $31. The company expects to add additional apparel product offerings at a later date at the store.

FOR MORE INFORMATION:

DisneyParks.com